Your Brand in a Voice First World
With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible.
When your audience asks out loud for what they want, they expect the answer to be returned verbally. In a voice-first world, what does your brand look like (I mean, sound like)?
In this talk, Create My Voice Founder Chip Edwards will explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.
Meet Chip Edwards
Chip is a partner at CreateMyVoice.com helping content producers engage their audience on Smart Speakers like Amazon Alexa and Google Home. Chip is a teacher, speaker, and technologist who is passionate about connecting WordPress content to the new Voice Technology platforms.