Writing for Humans and Robots: The New Rules of Content Style

Description

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+. If your team hasn't yet established baseline style rules, you won't want to miss this actionable session with takeaways to reduce your team's time and effort spent editing.
In this talk, Maddy will share guidelines for situations that include:

• How to choose words that don't unintentionally alienate readers
• How to thoughtfully incorporate formatting for readability and indexability
• Writing titles and subheadings for humans and robots
• How to effectively use visuals to improve the reader experience

Resources Shared in the Webinar:

• Follow Maddy on Twitter
• See the book on Amazon
• The Blogsmith Style Guide

Meet Maddy Osman

Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo's and Semrush's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.