SEO 101 (2021)

Overview

What is search engine optimization (SEO)? How do search engines work? In this webinar, Lindsay Halsey of Pathfinder SEO will start with an interactive overview of the anatomy of the search results page. Then, we will dive into frequently asked questions including:

• Why invest in SEO?
• Should I hire an agency or do it myself?
• When will I see results?
• What SEO tools will I need?

About Lindsay Halsey

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO – hiring an agency and doing it yourself – left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.

Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.