Selling A Million Dollars In Design
Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.
While Jennifer Bourn is partner and lead designer for Bourn Creative, designing high-end, complex, custom WordPress sites and brand suites, she had also sold well over a million dollars in side projects and add-on projects alone — and the journey has been good, bad, and at times, down right ugly. This webinar will skip the sugar-coating and get right to the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.
If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this webinar is for you
About Jennifer Bourn
Jennifer Bourn is an award-winning designer and founder/partner at Bourn Creative, a full service design agency, specializing in premium web design, brand design, graphic design, and content strategy services.
Deep in the design and branding trenches since 1998, Jennifer has worked with large corporations, casinos, professional sports teams, magazines, creative agencies, hospital systems, political campaigns, small businesses, and entrepreneurs alike. Today she leads workshops and speaks regularly at both virtual and live events across the country. Jennifer also co-organizes the Sacramento WordPress Meetup, headed up WordCamp Sacramento 2016, and is lead organizer for WordCamp Sacramento 2017.
When not working with clients, Jennifer manages the Bourn Creative brand, writes for several marketing blogs, and has her own personal blog Inspired Imperfection where she shares recipes, family-friendly adventures, and candid commentary on work/life balance.