Data Driven Email Marketing
Segmentation is the key! Email marketing is a thoughtful combination of transactional emails & direct emails that work alongside a conversation started in other channels to get your customers at a very direct place – their inboxes.
Christie learned about email marketing in the nonprofit sector, when it became her job to manage lists of 20,000 to 30,000 people associated with major national nonprofits.
We’ll cover tips and tricks on how to write effective emails, including the favorite trick: segmenting your users and sending them personalized emails. We will even cover some of Mailchimp’s key features.
Meet Christie Chirinos
Christie Chirinos is one of the co-owners and the business development lead at Caldera Labs, a WordPress plugin company best known for its popular contact form plugin, Caldera Forms.
Christie started making websites at the age of 14, and before joining Caldera Labs did everything from selling items on eBay to leading website re-launch projects for major nonprofit organizations – on WordPress, of course.
Christie recently received her Master of Business Administration degree from Florida State University (2015), and is currently based out of New York City.