Clarity Breeds Opportunity: Brand To Boost Referrals, Attract Clients, and Expand Possibilities

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Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. This webinar will give you an overview of five critical stages of effective brand development, then focus on the foundational steps needed to begin transforming your business into an extraordinary brand. You will leave this webinar with a deeper understanding of your brand and the difference branding makes in securing new clients and receiving more opportunities. If you have ever struggled to communicate your value or speak effectively with prospects about what you do and why you're the best choice, this webinar will help you do just that with confidence and ease.

About Jennifer

Jennifer Bourn is an award-winning designer and founder/partner at Bourn Creative, a full service design agency, specializing in premium web design, brand design, graphic design, and content strategy services. Deep in the design and branding trenches since 1998, Jennifer has worked with large corporations, casinos, professional sports teams, magazines, creative agencies, hospital systems, political campaigns, small businesses, and entrepreneurs alike. Today she leads workshops and speaks regularly at both virtual and live events across the country. Jennifer also co-organizes the Sacramento WordPress Meetup, headed up WordCamp Sacramento 2016, and is lead organizer for WordCamp Sacramento 2017. When not working with clients, Jennifer manages the Bourn Creative brand, writes for several marketing blogs, and has her own personal blog Inspired Imperfection where she shares recipes, family-friendly adventures, and candid commentary on work/life balance.