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SEO Basics Workshop (2022)

A Live Interactive Online Training Course

April 26-27, 2022
1:00-3:00 p.m. Central Time Each Day

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seo-basics

SEO can be overwhelming. It’s ever-changing and it’s hard to know where to invest your time and energy. It doesn’t have to be this way.

In the SEO Basics Workshop, we’ll share with you a process for getting your website found on Google that is step-by-step, actionable, and dare we say it — simple.

Our focus in this two-day training is your website. Then, join us in May as we tackle off-site SEO.

Join iThemes Training Today for Access

Members get free access to all Premium Training Events.
Already a member? Log in using the menu above.

What You Get

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4 hours of live, online, interactive training in webinar format

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Downloadable replay videos to watch at your convenience

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Downloadable Course Slide Deck / Handouts

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Event Chat Archive

Day 1

Intro to SEO & Keyword Research

Tuesday, April 26
1:00-3:00 p.m. Central Time

What is SEO? How do search engines work? We’ll start with the basics including an interactive overview of the anatomy of the ever-changing search engine results page. Then, learn how to master keyword research. This is the foundation of your SEO efforts as it’s how we find your audience online. 

You'll Learn...

How SEO works
A framework to prioritize your SEO efforts
How to leverage the powerful data in the Google Search Console
A keyword research process to create a keyword playbook

Day 2

Content & On-Site SEO

Wednesday, April 27
1:00-3:00 p.m. Central Time

You’ve heard the phrase “content is king” when it comes to SEO. But why? And how do you make your content stand out against an ever more competitive landscape? In short, content and on-site SEO are how you share your expertise online. It’s this expertise that Google values and in turn markets in the search engine results page.

You'll Learn...

How to create a content strategy that fuels consistent evolution and improvement
How to write content that ranks well in the search results
How to optimize content with headers, title tags, meta descriptions, alternative text, and more.

Learn With SEO Expert, Lindsay Halsey

lindsay-halsey

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO - hiring an agency and doing it yourself - left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.

Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.

Join iThemes Training Today for Access

Members get free access to all Premium Training Events.
Already a member? Log in using the menu above.

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